How Solo Ads Can Be Used With An Email Marketing Campaign
If you’ve been searching for a powerful email marketing tool, solo ads may be your answer.
They are one of the more coveted marketing tools when talking about boosting traffic and Internet promotion. Many people often make mistakes that can be costly – minor mistakes with one of the best-directed Internet marketing formats.
For your solo ad to be effective, there are several key things to factor in:
Many websites sell email solo ads – be it free, costly or affordable. The web is inundated with advertisers that claim to have the best email solo ad plans available. That’s the keyword there – CLAIM! They claim but do they actually pay off. For you, that means you have the power to decide whether or not a provider is legit.
Pick A Niche
Before you decide where to attain the ad, you need to choose your niche. Don’t purchase random email solo ads and send them to people who don’t care about what you’re selling. Besides offering targeted solo ads, you must try to attain contact solo ads, which you can send to contact email addresses.
Why? People who do business online tend to have multiple email addresses – one email address for contact; another for bulk mail (spam). When you purchase contact solo ads, you can rest easy that your efforts will not be in vain – that your ad will be seen by the owner of that email address. Simply put, a real person will see the ad.
Developing An Appealing Solo Ad
Once you’ve narrowed down your niche and looked at the different email solo ad formats and companies, you need to come up with an attention-grabbing solo ad. In fact, this is very important. Well-written content can be appealing to clients, enticing them to see more.
It’s important to remember that time is money, which means your email solo ads should be sweet and direct. You can use some type of catchy phrase, but you don’t want to oversaturate the ad. With it being short, you still want it to turn ads.
Make it appealing to prospective customers. You want to feel a connection to it – that the product, program or service you have to offer will resolve their problems.
You need to convince them, but don’t overdo it. Don’t make promises that your product/service cannot deliver. For example, your product is unlikely to make them rich. Only hard work and determination can make that happen.
It takes time for people to make things happen for them like this. Be sure you are honest about your product/service to your prospective customers. When you are, you are considered reliable and trustworthy. They’ll want to see what you have to offer.
Write A Compelling Headline
Once you write the copy for your ad, you need to come up with a headline.
While many Internet marketers think this should come first, it really should come last. Why is that? After you write your copy, you have a better idea of what you’re trying to convey to readers.
When you write the content, you can better describe what is in the ad in the headline. While everybody is different, it really is best to wait and write your headline AFTER you have written the ad copy.
Buy Your Ad Campaign
After all this has been done, you need to purchase an email ad campaign that best meets your needs and budget. Bear in mind that targeted contact email addresses are necessary if your campaign is going to be successful.
Maintain Some Hope
It’s important you maintain hope. Hope has been proven to work for all kinds of advertising. If one ad doesn’t work, it doesn’t mean anything really.
it takes a person at least seven times to see an ad before they buy anything. Yes, that sounds like a lot, but it’s really not. You may become impatient, but the best thing you can do is be persistent and do the hard work.
Don’t think so?
Consider this exercise for a moment – watch four hours of TV and fixate on just ONE commercial. In that four-hour time span on the same channel, how many times did you watch the same commercial? Did you notice that your views on it changed from the first time you saw it to the last time?
The same goes for your own ads. As you get better with your ad writing, your email marketing efforts are going to pay off. You’ll see more traffic, and you’ll see some bites.
Don’t lose hope! It will work out!