How To Effectively Use Solo Ads
The biggest reason people have solo ads is to entice people to buy something. However, it’s best to use solo ads to lead them to an opt-in page where you can capture them in your own list. This allows you to build a list of contacts that want your emails, allowing you to save your money for other campaigns.
What Makes Ezine Solo Ads Effective
Remember, solo ads are email ads that produce real-time traffic for your website. There are many reasons ezine ads are effective.
You Can Make Them Highly Targeted Ezines can be created for any subject, topic or passion. They are easily searchable through search engines or any research-specific tool. They can be blogs or websites that offer important, niche-specific content in all kinds of subjects – romance, children, planting, religion, health, exercise, nutrition, etc.
Sites will ask visitors to opt-in to continue seeing the content and get tips through their email address. It leads to a targeted subscriber base that allows you to advertise directly to.
This kind of advertising leads to targeted traffic because the email is only sent to people who want the email from the public. This means you’re likely to see a high number of clicks, as long as the email “speaks” to them.
Special Note – The advertising rates are published on the publishers’ websites. Here, you can turn in your email ad that they can send out for you to some or all of their database.
Solo Ezine Ads Don’t Cost A lot
Compared to other marketing methods – PPC, search engine optimization and others – creating and posting eye-grabbing ezine solo ads are an inexpensive but effective way to get leads. Some ezines provide solo ads for less than $50 an ad.
Novice Users Can Easily Use Ezine Solo Ads
If you’re new to the marketing methods, you’ll be delighted to know that it’s easy to use ezine solo ads.
If you’re working with a sales team, you can provide them with samples that can be used. You can also give them a video tutorial on how to develop their own program-relevant list and where they can go to garner interest. You can show them highly-effective ad spots, so they’ll want to develop ads and get them posted right away. Make the most of network marketing.
There is a plethora of benefits associated with using ezine solo ad marketing to produce traffic. It’s also very effective in getting exposure and people who want your material, leading to a steady flow of website traffic.
While solo ads can be lucrative, you must be mindful of how you post your ads. Do it incorrectly, and you’re just wasting your money!