How To Make The Most Out Of Your Campaign
If you’re going to benefit at all from your campaign, you need to find subscribers that have an interest in your niche. You don’t want to throw money away on an advertising campaign that’s not working. Be sure you offer some value to your recipients, as your primary goal is to get them to share their contact information.
Don’t Use The First Email To Sell
Your first email isn’t supposed to be about selling your product. It should be about giving them information about you, building the rapport with them and how you can address their problem.
Have A Relationship With Your List
It’s imperative that you have a rapport with your list if you are to convert leads into sales. Offer them high-quality content and engage with them directly. Ask them questions, offer webinars, tutorials and anything else that gets them engaged with you.
There is a plethora of ways in which to build a relationship with them. For you, it’s about comfort. For them, it’s about trust.
You Need To Track The Results
How will you know if your solo ads are garnering your success if you don’t track the results? This means tracking clicks, sales and leads of every solo ad you have out there. This lets you know where improvements need to be made and how to work out the problems.
Remember, solo ads offer you a wonderful way in which to build the email list for your company.
Yes, it will take some time and hard work to figure out what’s working. After all, much goes into the project. Many people have a hard time finding providers, writing a good ad and how to change leads into sales.
If you’re having problems with the writing ad copy, consider outsourcing the project to a freelancer with more experience – at least until you feel comfortable that you can do it yourself.